Mobile World Congress (MWC) has been and gone, giving the mobile community a chance to come together and show off their latest products in Barcelona, while no doubt enjoying the odd tapas or two.
We here at V3 were at the show to see what was announced, grabbing hands-on with numerous devices that were unveiled and hearing what those on stage had to say about their company's plans and their future-gazing for the mobile market.
Now, having returning home and enjoyed some hearty British food again, the V3 team sat down to discuss the key announcements and insights from the show that we think will have an impact on the market in the months ahead.
10. Nokia is seeking salvation in the mid-market
MWC Nokia Lumia 720 home screenNokia used to rule the roost in the smartphone world but these days it has to watch as its rivals running Android, like Samsung, and Apple with its iPhone, dominate the market. However, the firm has a plan to fight back.
With one billion people still to come online with smartphone the firm has moved to flood this market with cheap, but high-quality devices, such as the Lumia 520 and Lumia 720, both unveiled at MWC this year.
While they may be budget smartphones, costing around £150, there's nothing budget about their capabilities, and we were left impressed by their speed and features when we had a play on the show floor.
Certainly, with Apple refusing to go anywhere near the mid and low tier markets, and Samsung preferring to concentrate at the high end, this strategy could work for Nokia.
Source : www.v3.co.uk
Category: Feature , Mobile Phones
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